January 5, 2009

Will putting old cigars in a new humidor rejuvinate them?

Can you answer smerta13's question about humidors?:

I recently bought a humidor and just conditioned it so that it is ready to do its job. should i put my older cigars in there that i am pretty sure have dried up? will putting them in there help moisten them?

Cigar Humidor Humidity

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The Cigar Boom: What It Was (And Is)

As the 1990s dawned, few industries seemed deader than cigar sales and manufacture.

From its height in the 1850s - when Cuba alone exported 356.6 million cigars - the cigar had fallen into virtual moribundity. Its market had been conquered by cheap, ubiquitous cigarettes. Its image was tarnished in the United States by, among other things, the persistent (and not entirely unfounded) popular association between cigar smoking and the "fat cats" of the Gilded Age - a picture wedged into its place in the popular consciousness by the work of crusading editorial cartoonists.

By the late 1980s, the industry was flatlining, with an aging customer base and few new customers drifting in: the classic example of a product reaching what marketing experts call "old age." That's not to say "senility."

But in 1992 something changed. (Not a bad year for it - with voters decisively rejecting Ronald Reagan's vice president at the polls and heavy metal yielding to Nirvana, it was a year for change.) The number of imported cigars wafted gently upward during the fourth quarter of the year, yielding a four-percent increase over 1991. The following year, imports rose by ten percent.

The industry was elated. But no one was prepared for what came next - 12 percent growth in 1994, 33 percent growth in 1995, 36 percent first-quarter growth for 1996, shops unable to keep product on the shelves, backorders of 55 million units in 1996, retailers buying shopping-carts full of cigars from distributors and paying retail price just to keep their stores stocked. Women, for the first time, began smoking cigars in large numbers, and prices rose at a fast clip - the $2 premium cigar more or less disappeared over a three-year period. Cigar bars proliferated.

Cigar-friendly restaurants, well, came into existence.

What happened? One observer, Norman Sharp of the Cigar Association of America, told the New York Times in 1996 that the new prevalence of cigar bars goes back to a single Boston restaurant. "It started in the '80s, when the Ritz-Carlton in Boston hosted a cigar dinner."

In the same story, Sharp also gave credit to what he called "political correctness," the all-purpose rhetorical villain of the 1990s. "People are saying they're tired of being told what to do - or in this case, being told not to use tobacco - and turned to cigar smoking as a way of flipping the bird at well, somebody.

Other observers give some credit to Cigar Aficionado, launched in 1992, a quarterly glossy publication that improved cigars status in society. In Cigar Aficionado, alongside cigar reviews and industry news, you can also read up on new luxury goods, while enjoying interviews with prominent cigar smokers from Jack Nicholson to Whoopi Goldberg. As Runner's World did for the nascent jogging movement of the 1970s, Cigar Aficionado transformed thousands of isolated cigar lovers into an interest group, simply by addressing them as one.

For another explanation, consider the growth in coffee consumption during the 1990s - the years when Starbucks conquered America. The new prominence of this old, almost stodgy beverage (not unlike the cigar in its public image) could be, and was, traced to the explosion in average working hours during the decade, when a centuries-long trend toward shorter working weeks ground, in the US though not in Europe, to a halt. Bedroom communities grew, while deep social ties grew frayed. American white-collar workers desperately needed something, some small pleasure or indulgence to take the sting out of their epic workweeks. Why not cigars?

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Thanks to Garson Smart for contributing this article to our humidors blog:
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Travel Cigar Humidor

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January 4, 2009

How to preserve cigars, without a humidor, whilst travelling?

Can you answer Alex's question about humidors?:

I recently travelled to cuba and bought two cases of cigars (Cohibas). I hear that without a humidor they can dry out, however im travelling for another 4 months throughtout latin america staying in cheap hostels. Does anyone know whether they'll be ok, or if there is some way i can look after them?

Thanks.

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January 3, 2009

A Cigar Sampler Party: A Great Party Idea

For those who do a lot of entertaining, it's hard to come up with new party themes. But the recent popularity of cigars offers a great creative party idea for stressed-out would-be party hosts.

Putting together a good party is hard - and gets harder as you grow older. In college, it's easy enough to satisfy your guests with, say, a bowlful of pretzels and a keg of beer, but friends burdened with adult responsibilities - a job to get up for, a child to raise - may not want to drive out to your place just for some stale salt-heavy snacks and a can or two of average quality beer. So you've got to come up with fun new ideas. But this gets stressful, complex, and sometimes expensive as well. After you've tried out your first two or three great inspirations, you may begin to burn out on entertaining all together.

But there's hope. Try throwing a cigar-sampler party.

Cigars aren't just your grandfather's chosen indulgence anymore - they've grown increasingly popular during the past fifteen years or so. After bottoming out during the 1980s, cigars became the break of choice for a well-educated, younger demographic, even as other forms of smoking went into decline. They're just luxurious enough to feel like the break you deserve, but, since they're designed to be smoked slowly, one at a time, and in moderation (unlike cigarettes), they won't break the bank. Their infinite differences in taste offer the pleasures of connoisseurship as well: experienced smokers learn to enjoy the differences between double claro cigars (light and generally dry-tasting, with very tan outer wrappers) and maduros (dark brown in color and sweetish), between the great cigars of Nicaragua and those of the Dominican Republic or Turkey. A cigar-themed party makes sense if your friends are smokers, and it also makes sense for those who aren't (as long as, you make sure not to invite anybody who's passionately anti-smoking or allergic to tobacco).

Here are some tips on throwing a cigar-themed party:

1) Buy a sampler or two of premium cigars, until you have enough to cover the number of planned guests. (Keep the guest list small - you'll have better-quality interactions, and you'll keep the party affordable.)

2) Cigar samplers are easy to buy online, but be careful. Some cigar stores "lead off" with a too-good-to-be-true deal - an inexpensive sampler labeled "premium." Usually these cheap "premium" platters actually contain only a few top cigars, and are then rounded out with cigar pawns - cheaply-made knockoff cigars. Make sure that your sampler comes from a high-quality cigar shop or online store, and that you know what you're getting.

3) Once you have your premium-cigar sampler, assign one cigar to each guest.

4) On the night of the party, serve simple snacks before you serve the cigars. (Cigars tend not to go well with ultra-creamy or rich foods.) Hard cheeses, dark chocolates, fruit, coffee, and fine red wines or beers are recommended. Remember - avoid anything too rich!

5) After folks have eaten and had a few drinks, bring out the cigars. Have everyone head outside with his or her assigned cigar and a drink; light everyone's cigar, and tell them to smoke up. You'll have given all your guests something new to talk about.

6) If desired, encourage your guests to bring their own cigars, which can be collected and served as part of a "second round" later. Guests could compare the tastes of their two assigned cigars. You could even encourage one of your guests to bring some non-premium cigars, even off-brand gas-station cigars, as a gaga - though only if you're going for a second round of smoking!

Experienced cigar smokers will enjoy the chance to share their enthusiasm with others. New smokers and nonsmokers will be trying and enjoying something new.

Remember when lighting to cut the cap of the cigar, then, using a wooden match or a zippo lighter or other full flame (not a paper match), turn the end of the cigar in the flame a full 360 degrees until every part of it is lit. Remind your guests who haven't smoked cigars before that they shouldn't inhale - this isn't a cigarette! Pull the smoke into your mouth and taste it thoroughly without allowing it into your lungs. Remember, it's about the taste.



Thanks to Ann Knapp for contributing this article to our humidors blog:

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Have you claimed your Genesis site?

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January 1, 2009

Water for humidor. Does it have to be distilled water only in the humidifier, or can it be spring water?

Can you answer dc11978's question about humidors?:

I am low and cannot make it to get more "distilled water" but I have Zephyrhills bottled water and was curious if that would throw the balance off in the humidor?

Tatuaje Cigars

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